Riyadh Marathon 2025
Project Overview
Sports For All sought to elevate the traditional marathon format by integrating digital innovation and interactive engagement. The goal was to create a multi-layered experience that would inspire participants before, during, and after the race, while reinforcing the organization’s commitment to promoting health, activity, and community engagement.
Led Screens, Motion Sensors, AR, virtual running environment
Execution
01Strategic alignment
02Pre-event activations
03Our team worked closely with Sports For All to design and deliver an immersive, tech-driven experience
A comprehensive debrief ensured the creative direction aligned with Sports For All’s objectives.
Immersive AR experiences and an AI-powered mural engaged audiences ahead of race day, building anticipation and participation.
Race-day installations
04Seamless production
05Interactive setups and gamified elements were strategically placed along the event space to keep runners and visitors energized, entertained, and connected.
Behind the scenes, dedicated technical and production teams ensured smooth operations and flawless integration of all experiences.
Results & Impact
The interactive marathon experience successfully transformed a sporting event into an immersive community celebration
High engagement
Participants interacted with AR, AI, and gamified installations, making the marathon more memorable and dynamic.
Enhanced brand presence
Sports For All reinforced its image as an innovator in health and community events.
Legacy of innovation
The event set a new benchmark for how marathons can integrate technology, storytelling, and interactivity to engage participants.