Tree of Life Cop 28
Project Overview
At COP28, the challenge was to design an interactive experience that would highlight the urgent sustainability challenges and solutions facing our world, while also symbolizing hope and resilience. The Ghaf tree long celebrated as a symbol of peace, resilience, and sustainability in the UAE was chosen as the central theme, transforming cultural symbolism into a cutting-edge digital experience.
AI, Touch Sensor, Media Façade, OLED
Execution
01Immersive centerpiece
02Interactive storytelling
03Eventagrate created the “Tree of Life” installation, merging advanced AI technology and interactive storytelling
A striking digital Ghaf tree installation served as the heart of the experience, symbolizing strength, harmony, and the environment.
Visitors engaged with sustainability stories and solutions through AI-powered activations that made the content personal, memorable, and shareable.
Technology-driven engagement
04Symbolic design
05Using real-time visuals and responsive interactions, the installation connected visitors emotionally to the themes of climate resilience and sustainable living.
The Ghaf tree not only grounded the installation in local culture but also reflected the global vision of COP28—promoting collaboration and sustainability.
Results & Impact
The Ghaf tree installation delivered both emotional resonance and educational impact
Deep engagement
Thousands of visitors interacted with the installation, making sustainability stories more relatable and inspiring.
Symbolic storytelling
The Ghaf tree became a powerful cultural and environmental icon, reinforcing messages of resilience and peace.
Memorable impact
By blending technology, symbolism, and storytelling, the installation left visitors with a lasting impression of sustainability as both a challenge and a shared responsibility.